In addition to the above general criteria, this award recognises businesses where diversity and citizenship is at the heart of everything that they do. Businesses that are passionate about creating a working environment that enables employees to be themselves. Where diversity and citizenship is embedded into their culture and they are exceeding and excelling,  be that in the area of gender, LGBT (Lesbian, Gay, Bisexual & Transgender), disability, multigenerational, and multicultural, ensuring that they cater for their entire network of diverse employees and customers/ clients. Along with businesses demonstrating their commitment to citizenship through Corporate Social Responsibility; Education & Training, including apprenticeships; Community Involvement/acts of charity; or Support & Coaching in business or in the community.